Language is interesting; it tells you about what’s going on inside somebody’s mind, but also; it tells you what’s going on inside the minds of a society.
At some point somebody came with the word “thought”, which changed the way we communicate forever. Same with many other words, like “racism”. There was a point where “racism” wasn’t a thing, and it’s essentially impossible to fight a concept for which you have no word.
“Racism” and “bigotry” are easy enough (although we don’t even have a word for “bigotry” in Spanish), but with them come more complicated notions, like “affirmative action”, and “the soft bigotry of low expectations”, both real things we should worry about.
I like “the soft bigotry of low expectations”, because it gives a name to an idea I adhere to; do not forgive a person that wronged you just because you are “morally superior”; hold other people to the same ethical and moral standards you hold yourself to, and you want others to hold you. It’s part of the golden rule, and it’s something the left doesn’t do with other cultures; we give them a free pass in the name of multiculturalism. It’s an issue.
But progressives don’t stop; while society catches on with ideas like “the soft bigotry of low expectations”, there’s even more novel ones, like “the regressive left” (also a real issue), which was coined only recently.
There’s a constant war of ideas, and it feels good when an issue finally gets identified and named, because all of us who felt the same way can rally and say; “yes! I feel the same way you do: the regressive left is an issue”. It feels good to be on the vanguard on the war of ideas, it feels good to know you are on the right side of history, just as I imagine the first people that said “racism is an issue” must have felt.